by Angela | Aug 9, 2020 | Happenings, Integrated Marketing, Marketing, Marketing Tips
Singapore’s 55th birthday celebration looks a little different this year – no red-and-white extravaganzas with massive displays and performances, no “Kallang wave” at the Marina Bay floating platform and an added accessory on top of waving flags and donning National...
by Angela | Jul 5, 2020 | Digital Marketing, Integrated Marketing, Marketing, Marketing Tips
It’s been another exciting few months in tech as consumer behaviours along with retailer strategies continue to evolve. The ongoing pandemic forces marketers to look ahead in the hopes of predicting what consumer preferences the coming months will bring. Time spent...
by Angela | Jun 9, 2020 | Blog, Digital Marketing, Integrated Marketing, Marketing, Marketing Tips
Instagram shoppable posts, shoppable videos and shoppable articles are changing the way people shop. Adding a link to an Instagram bio was the only organic way for e-commerce stores to drive traffic from Instagram to their landing pages. With shoppable links, brands...
by Belinda | Apr 12, 2020 | Blog, Happenings, Marketing, Marketing Tips
Her job is never done. Being a mum is like no other job in the world. It is motivated by pure and unwavering love, thankless yet effortful. We owe them so much, but often, they feel unappreciated or under-appreciated. Brands can play their part to come up with...
by Belinda | Feb 13, 2020 | Digital Marketing, Marketing, Marketing Tips
Digital marketing has transformed the way modern consumers make buying decisions. Retail businesses today cannot stay ahead of the curve without a solid and forward-thinking digital marketing strategy in place. Let’s try to understand how digital marketing for...
by Belinda | Feb 13, 2020 | Branding, Happenings, Marketing, Marketing Tips
As a marketing agency, Chinese New Year makes us all excited! We love the majestic lion dance ceremonies that herald in more luck and wealth for everyone with the New Year, we love our yummy festive goodies – and most of all, we love how the season brings with it a...
