by Belinda | Feb 13, 2020 | Integrated Marketing, Marketing, Marketing Tips
Marketing will always be relevant. However, in today’s increasingly complex and competitive market where traditional marketing models have broken down and the growth of data is accelerating at a breakneck speed which brings about rampant fragmentation, marketers have...
by Belinda | Feb 13, 2020 | Happenings, Marketing, Marketing Tips
The plump and prosperous pig symbolises wealth, abundance and good luck. Recall the piggy bank of your childhood – it was literally money! As we celebrate the Year of the Pig this Chinese New Year, we are all wishing for a bountiful year ahead with an abundance of...
by Belinda | Feb 13, 2020 | Blog, Digital Marketing, Integrated Marketing, Marketing, Marketing Tips
Customer loyalty is one of the hardest to gain for a company. The competition in any industry currently is so intense that you can only hope that the customers who bought your product today will continue to support the product in the days to come. Brands are...
by Belinda | Feb 13, 2020 | Marketing, Marketing Tips
Practicing Corporate Social Responsibility (CSR) is neither a marketing tool nor a legal requirement for businesses. However showing commitment to supporting a cause can have an impact on how a brand is perceived and its values by its stakeholders especially...
by Belinda | Feb 13, 2020 | Blog, Digital Marketing, Integrated Marketing, Marketing, Marketing Tips
Many would say that anchoring your marketing strategies on current trends is risky. A lot of business owners prefer methods and strategies that are sturdy and can withstand whichever trend is in the industry. However, creating marketing strategies that...
by Belinda | Feb 13, 2020 | Blog, Digital Marketing, Integrated Marketing, Marketing, Marketing Tips
Market research is a very powerful tool in any type of business. Through research, business owners would have a solid groundwork for product launches and very accurate assistance in predicting potential income. Research is also important because most businesses...
